Our challenge: We constructed a proposal for a telecommunications company to align its digital strategy with user experience principles.
UI design – UX strategy – competitor analysis
Our first step was to understand what our client needed for a new strategy which in this case was a greater emphasis on user experience principles. We undertook some competitor analysis to understand how other companies in the sector were competing.
A high-level competitor analysis
This was augmented by further understanding their customers in detail. We prepared some personas for them using as many good sources of data. These personas helped us communicate why we made the strategy decisions we did. At this stage, we concentrated simply upon existing and new customers.
An anonymised example of a persona
Finally, we enscapulated the strategy by explaining those user experience principles that would facilitate their means to engage with their market.
An anonymised high level strategy roadmap
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