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User Experience design, User research

Consultancy, training, education


Information architecture

Automated card sorting

Run card sorts without participants. Results in seconds, not weeks.

We’ve run many card sorts and the biggest challenge we face is recruiting people for them. Wouldn’t it be nice if someone could harness artificial intelligence to do this work for us?

We’ve developed a tool that analyses unstructured texts to produce output similar to humans. Our semantic relevance engine understands the underlying structures of texts and uses this to group items that belong together by meaning.

You just paste your list of “cards” into a text field in your browser, click “analyse” and wait for the results of a card sort to appear. Card sorts with 50 cards take less than 10 seconds to be grouped. We do most of the analysis for you and it can analyse very large websites (hundreds or thousands of items) which humans cannot.

This tool is free to use for up to 20 items. Try it now and let us know what you think.

Try this now

User research

Psychometrics: Measuring people for product research.

Psychometrics – to measure people precisely.

We provide a suite of psychometric tools that can be used to measure people’s perception, cognition and behaviour. These are based closely on existing tools used in psychometrics and provide you with key insights into your users that many researchers neglect to.

Contact us if you're interested in using these tools.

Do people trust your product or company?

Trust is a multidimensional construct which is why it’s hard to measure. Some participants might answer while thinking about an organisation’s competence when others are thinking about it’s motivations. Both of these, and others, work together to provide what we call trust.

By breaking trust down into components, we can understand far better what our clients need to do to encourage trust.

This tool contains the trust questionnaire (with twelve questions) and performs all analysis you need. Also included is an l-scale to indicate whether the participant has been completely truthful.

Will this product be used?

Researchers often want to gauge whether a product is likely to be used. This can help us provide more effective recommendations to product teams and clients.

We’ve got a scale just for this purpose. We took the successful Juster 11-point probability scale and adapted it for likely product usage.

A guide to analysis is included for you.

More from us


Need a consultant to do some UX work for you? Fancy being audited against ISO 9241-210?

Professional UX workshops

Want an official qualification in UX? We can teach the British Computing Society's foundation certificate in user experience.


See our clients from a range of sectors across the world.

Case studies

You can see what projects we've worked on and how we achieved our aims here.

Online services for UX

Here are some cool tools to help get your UX job done. Whether card sorting without recruiting participants, or measuring people in detail, see what we have to offer.

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